ABOUT ME
I'm a Northern Irish born designer now based in Leeds. I've always had a passion for everything creative, but for me graphic design is the perfect blend of my favourite things - art and technology.
I'm a versatile designer that brings brands to life through digital, motion, and print - and i'm always looking for a new challenge.
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I'm currently available for new projects.
Services
Motion & Digital Design
I bring brands to life through intentional, high-performance motion. I focus on creating dynamic content that doesn't just look good—it drives engagement. From high-energy social campaigns for MOTH to conversion-focused digital assets for brands like Sports Direct, I translate static brand identities into fluid, digital-first stories that cut through the noise and capture attention.
Graphic & Print Design
I specialize in high-impact design with a focus on tactile execution. Whether it’s a full station takeover for La Redoute or bespoke brand materials, I bridge the gap between digital vision and physical reality. I understand the nuances of scale and production, ensuring that large-format assets carry the same precision and premium feel as a handheld brand guide.
Art Direction
I build the visual DNA that makes brands scale. From defining the "Signature" luxury tier for Villa Plus to establishing the character standards for Atom Bank, I create cohesive systems that work across every medium. My approach is about more than just a look; it’s about strategic storytelling that ensures a brand’s identity remains consistent and elevated from the first concept to the final rollout.