Motion Reel
From enjoying a Cosmopolitan in the summer breeze, to sipping a old fashioned under the Christmas tree - MOTH drinks are always there. These bar-quality tinnies required a full suite of paid social content all year round to advertise their classic yet bold cocktails.
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As the creative lead on the account, I oversaw all aspects of creative production and art direction which included campaign development, motion and static design, and conceptual storytelling.
Art Direction, Design, Motion
Jamie Laing Campaign
After major success with his podcast 'Nearly Weds', MOTH teamed up with Jamie to showcase MOTH drinks, and even featured them in his wedding.
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This campaign saw 158% CTR increase versus previous period of BAU assets, and versus BAU live alongside, Jamie ads still saw 72% stronger CTR.
Piña Colada Campaign
In 2023, MOTH loved getting caught in the rain with the launch of their Piña Colada cocktail. This full funnel campaign had some classic British summer holiday assets that needed some killer art direction and motion to match.
