How can we have open and informal conversations surrounding Tourette's Syndrome which can change the perception of the condition?

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Introducing CRØSS WIRED. A clothing brand that is designed to break down barriers and tackle stereotypes. The easiest way to start a conversation is to complement somebodies clothing - and through this there can be space to open these discussions openly and honestly.

​It's common to think of Tourette's as a swearing condition. However, Tourette’s Syndrome is a 'tic' disorder that can take many forms, rather than just coprolalia (the swearing tic). Although the condition only affects 1 in 162 people, half of those are undiagnosed cases. Tourette’s is most commonly diagnosed in childhood, but teenagers are the least represented demographic in awareness campaigns and online support.

CRØSS WIRED is aimed towards this underrepresented group, and distributes their clothing through a PR box direct to influencers and those with Tourette's Syndrome.